Brewery Ommegang is a Belgian brewery located in Upstate New York that distributes its award winning Belgian-style ales across the U.S. We built a promotional website to help introduce Nirvana IPA into the New York Metro Area.

In Collaboration With:

• GNF Marketing for site design and experiential marketing

Our Role:

As part of the pre-launch marketing for Nirvana IPA, Brewery Ommegang is offering consumers 300 limited-edition, custom engraved growlers (a 64-ounce reusable bottle) sold online and distributed through a pop-up shop in NYC. Consumers can order the growlers online and either pick them up at a special tasting event or at the pop-up shop during business hours.

We were enlisted to build the I Found Nirvana Website, a mobile responsive WordPress site to support the promotion. The site includes information about the new beer and the ability to order growlers and t-shirts, enter a sweepstakes, and find the bars where it is served.

The site CMS tracks sales of the growlers and automatically substitutes the order form with other promotional copy when all 300 growlers are sold.

Unique Technical Features:

• Mobile responsive site
• Updatable Google Map to show where Nirvana IPA is available
• Integration with Spreadshirt.com to sell customized Nirvana IPA t-shirts
• WordPress CMS

Visit:

• Not live, promotion completed