Pepper Hamilton LLP / Law Firm Website, Mobile Site, 125th Anniversary Microsite, and CMS
Pepper Hamilton LLP is a national law firm with more than 500 attorneys across 13 offices. We built the firm website, mobile site, 125th anniversary microsite, and custom CMS.
In Collaboration With:
- Pepper Hamilton marketing and IT teams
- Greenfield Belser for site branding and design
We handled all technical aspects for the new Pepper Hamilton Website. The site includes a wide range of cutting edge interface and content management features. The Insight Center, one of the main features of the site, is available through an animated slide-in screen and contains all of the firm news, webinars, events, podcasts, and other published content. Searching, filtering, RSS feeds, and newsletter sign-up functionality are all provided for site visitors to easily find information of interest to them.
Visitors using mobile devices are automatically detected and directed to the most appropriate version of the site based on the viewport size of their device. Desktop and mobile visitors are provided with the same content and 95% of the same functionality to ensure a consistent experience across all platforms. A range of search engine optimization and social media sharing techniques were implemented including canonical and search friendly URLs, Facebook OpenGraph and Twitter sharing tags, redirects from previous site URLs, Google Sitemaps, Google Site Search, Google Analytics, and other Google Webmaster Tool features.
From a data perspective, we migrated all of the structured data from the previous site and provided direct assistance along with custom-built CMS tools to address any data that was not normalized. The database design is one of the biggest behind-the-scenes assets of the project because it is highly structured and allows Pepper to easily use the data for other internal purposes. For example, every night an automated back-up of the new website database is transferred to Pepper’s internal servers for use on Pepper’s Intranet.
The site CMS enables Pepper’s Staff to manage all site content including sidebars, background images, call-out items, and search engine meta data. The CMS also includes centralized file management, user and role management, control over URL redirects, an audit trail, and many other useful and time-saving site management features.
Unique Technical Features:
- Flexible front-end framework separating the interface display and page logic
- Sliding, expanding, and other enhanced user interface features
- Google Sitemaps, Site Search, Analytics, and other Webmaster Tools
- CMS management over all site content, including creating new pages